About

Expertise

Brand-driven. System-built.

For over 15 years, I've worked both with digital agencies — including Jung von Matt, DDB, and Serviceplan — and directly with brands including Volkswagen, tesa, and Domino's.

Brand and product are usually handled by different people. I work where they meet: visual identity and interface logic as one system, from concept through to development handoff.

AI tools are an increasingly central part of how I work — across research, prototyping, and documentation. I use Claude Code, Figma AI, and CLI automation to run tighter iteration cycles and keep design and development in closer sync. I'm currently exploring how design systems can be structured to work reliably with AI-generated output.

Design & Systems Thinking

Token-based component systems built for real handoff — structured for cross-platform consistency and designed to be something development teams can actually work from.

Complexity → Clarity

Complex interfaces, information-heavy layouts, and ambiguous briefs — structured into clear, functional design solutions. The goal isn't simplification for its own sake, but finding the structure that makes the right things obvious.

Prototyping & AI Workflow

Research, concepting, component work, documentation — AI tools increasingly woven into each phase to run more parallel tracks and shorten feedback cycles without cutting corners.

UX/UI Design

Interaction design and iterative testing: functional, accessible interfaces grounded in user needs, with decisions made visible in prototypes before they become expensive in code.

Visual Design

Art direction, typography, motion — brand-specific visual language built to hold up across digital touchpoints, from style guide to production.

Highlights

Projects & Clients

Audi
BMW
Bosch
Burger King
Dominos
Elbphilharmonie
Ferrero
Mercedes-Benz
MINI
Red Bull
SEAT
Swatch
Tchibo
Telekom
Volkswagen
XING
  • Aperto
  • Argonauten
  • BBDO
  • BUTTER
  • DDB Tribal
  • Deepblue
  • Digitas
  • Dokyo
  • GeometryGlobal
  • GGH MullenLowe
  • Grabarz & Partner
  • HI-RES!
  • interone
  • Jung von Matt
  • LIQUID CAMPAIGN
  • PlantageBerlin
  • Razorfish
  • Serviceplan
  • SinnerSchrader
  • ShanghaiBerlin
  • TRACK
  • YOU
  • Zeit Verlag
  • zweiteHeimat